depth interview


depth interview
depth interview depth interview interview1

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depth interview UK US noun [C] (also in-depth interview) MARKETING
an occasion when someone is asked detailed questions, for example, about the products or services that they buy or would like to buy: »

Depth interviews are a useful type of qualitative market research, and are often to be preferred to focus groups.

depth interviewing noun [U] (also in-depth interviewing)
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Depth interviewing often requires repeated sessions with the interviewee.


Financial and business terms. 2012.