- depth interview
- depth interview depth interview ➔ interview1
* * *depth interview UK US noun [C] (also in-depth interview) MARKETING► an occasion when someone is asked detailed questions, for example, about the products or services that they buy or would like to buy: »
Depth interviews are a useful type of qualitative market research, and are often to be preferred to focus groups.depth interviewing noun [U] (also in-depth interviewing)► »
Depth interviewing often requires repeated sessions with the interviewee.
Financial and business terms. 2012.